To help you promote your app on the cheap, here is I starting lineup of 6 app marketing strategies that are proven to be effective.
Apply for Awards and Contests
One great way to get exposure for your mobile app is to enter – and win – contests. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. It can give you tons of press, exposure, reviews and plenty of downloads. , which is always beneficial for a marketing plan on a tight budget.
Try out StumbleUpon’s paid discovery
StumbleUpon allows people to discover content they’d otherwise never find, based on their interests and browsing habits. It’s also cheaper than Facebook or AdWords ads.
Offer free trials
If your app is paid, offer a free trial to collect potential user information. Then, reach out and enquire if they don’t sign up for a paid plan. Build a relationship. Bring them in.
Incentivize users promote your app
Add an in-app "tell a friend" feature so that your current users can share the app with their friends, family, co-workers, and colleagues. Incentivize this sharing feature by offering credits or discounts for every new subscriber someone brings onboard.
**Cooperate with Influencer **
Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile.Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.
Get app ratings and reviews
Data shows that 94% users would like to download those 4-5 rating apps and 75% users will take the app reviews as one of the most important reference factors to judge the app. Besides guide your users leave positive feedback on your app.You can also buy app ratings and reviews from third parties, like Reviewapp4u and Bestreviewapp, which will not cost your too much, but boost your app ranking and downloads efficiently.